There are two important aspects which play a significant role when it comes to recognizing, understanding and valuing an artwork. These two aspects are the presence of the artwork and the authorship. So, when it comes to an artwork it is important that first of all it physically exists and that its existence can be perceived and that there is also an author, a maker behind this existence. An author who had certain artistic intentions and goals which are clearly defined and can't be change despite the fact that of course every viewer could have their own interpretation which in no way could change the original idea behind the artwork though.

The idea behind the NO-Art project wants to ignore all this by:

1. Randomly choosing photos from the internet by which the idea and the relevance of the authorship is discarded. Both in the sense that it doesn't matter who took the chosen photographs because the act of choosing the photograph is in this context artistically more relevant (as it didn't matter who made the urinal that Marcel Duchamp chose to turn into an artwork) than the actual act of taking the photograph and also in the sense that one can't claim authorship over something he didn't do or make. What we get is an image that has no author in the artistic sense and that at the same time it also has no artistic relevance. It's just a photo I chose without really caring who took it and why and what it is supposed to mean.

2. After choosing the photo I simply retouch it to my liking. The intention of such an action is not to make it look better, it's not to enhance its look or value, not to showcase my skills or anything similar to that. It's simply about applying certain changes which would turn the photo into something different from the original. Again, there is no artistic value I could find in this retouched photo. It's just a photo that was retouched in a way or another which made it look a bit different from the original.

3. These two photos, the original and the retouched version, are then placed side by side to form a kind of a medium which might or might not create an artwork. When these two photos are placed together they create a visual tension which is the result of the difference that can be perceived between them. Because they are basically same images which are at the same time different as well. Different in how they look not in what they are. And of course this visual tension which is basically what becomes the artwork is something strictly subjective that may or may not happen in the viewer's mind and may of course vary from person to person. We have an artwork which might not even be possible all the time and which at the same time can happen only in our mind. We get an artwork over which the artist has no control whatsoever. It's not just about the viewer finding it's own interpretation but it's about the viewer actually creating something that the artist never created in the first place. And that something is the artwork. The artwork is this subjective tension that happens in the viewer's visual perception while looking at the two pictures. And this artwork that may or may not be perceived by the viewer's mind has no physical existence and doesn't have an author either. It's simply a condition of the viewer's mind and probably as such it is art in its purest form.